I absolutely loved the effort that went into The Dark Knight when it was first being promoted and it looks like Marvel is attempting the same creativity. Not only was there a campaign on markofthespider-man.com that allowed people to graffiti Spiderman's symbol across several cities, there was also a search to 'find' Peter Parker's backpack all over the country. The comingsoon.net article has more pictures and information about what happened but I cannot wait for the next installment.
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